Guides and ideas on testimonials, social proof,
and turning happy customers into sales.
"Write me a testimonial" gets you silence. The right questions get you stories. Here are ten that work, and why.
Above zero is good, above 50 is excellent — but the number matters less than what you do with it. NPS explained without the jargon.
Every testimonial tool demos well. Here's the six-point checklist that separates the ones that collect real social proof from the ones that just look busy.
A testimonials page nobody visits does nothing. Put your social proof where buying decisions happen.
People trust people, not marketing copy. A practical primer on using social proof to sell for you — even if you're just starting out.
"Great product, would recommend" doesn't sell anything. Here's the difference between a review and a testimonial that converts.
Asking for testimonials feels uncomfortable for most founders. Here's how to make it natural — or skip the asking entirely.
Beautimonial collects and polishes testimonials for you — so you can read blogs less and sell more.
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